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Our Story

It started with one block.

In 2004, I made a personalized wooden block for my own child — something to hold the details of the day they arrived. Name, date, weight, time. A small thing, really. But it meant everything.

Friends asked for one. Then their friends. Then strangers on the internet. By 2005, BLOCKSetc was born — one of the earliest shops on Etsy, long before "handmade" was a trend.

Twenty years later, the workshop has grown, but the philosophy hasn't changed. Every piece is still made to order. Still hand-finished. Still crafted from the same Michigan hard maple I fell in love with from the start.

I've engraved thousands of names, dates, and stories. Baby blocks for first-borns. Ornaments for first Christmases. Memorial keepsakes for the ones we've lost. Each one matters.

This isn't a factory. It's a homestead workshop where every gift is treated like it's for my own family.

What we believe

Quality over shortcuts

Solid hardwood. Hand-finished. No veneers, no composites, no cutting corners.

Fair & transparent pricing

No inflated pricing. No artificial discounts. Just honest craftsmanship.

Every gift, gift-ready

Customization and presentation are built in — because details matter.

Every gift tells a story — and is crafted to be kept, shared, and passed down.

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